The project encompassed the development of various design assets to effectively promote the Caribbean Women for Climate Justice Virtual Conference.

The primary focus areas included Instagram posts, Instagram stories, flyer design, calendar of events design, speaker announcements, "I Am Attending" announcements, and Zoom background.

• Instagram Posts and Stories: Various designs were crafted to showcase key conference details, themes, and speakers. These designs were optimised for regular Instagram posts and the short-lived Stories format, ensuring consistent messaging across platforms.

• Flyer Design: A comprehensive conference flyer was designed, providing a snapshot of essential event information, keynote speakers, and conference highlights. The flyer design balanced visual aesthetics with information clarity to entice potential attendees.

• Calendar of Events Design: A well-organised calendar design was created, allowing participants to easily navigate the conference schedule—clear typography and colour coding aided in conveying the schedule's complexity at a glance.

• Speaker Announcement: The design for speaker announcements was tailored to capture the excitement of the upcoming event and highlight the esteemed speakers. Visual elements were strategically employed to emphasise speaker profiles.

• "I Am Attending" Announcement: Customised announcements were developed for participants to announce their conference attendance proudly. These designs encouraged attendee engagement and shared anticipation.

• Zoom Background: A branded Zoom background design was produced for attendees, speakers, and organisers to maintain a cohesive visual experience during virtual sessions. This background reinforced the conference's identity.

The revamped designs played a pivotal role in elevating the online presence of the Caribbean Women for Climate Justice Virtual Conference.

The conference developed a solid and recognisable visual identity that resonated with the target audience by unifying the design language across various promotional materials. The designs effectively conveyed the event's themes, purpose, and professionalism.

The graphics enhanced engagement on social media platforms like Instagram by capturing attention through eye-catching visuals and clear messaging. Consistent branding across all assets established a sense of cohesion and trust, helping potential attendees recognise the event instantly.

Furthermore, the Zoom background design contributed to a seamless virtual experience. Attendees, speakers, and organisers felt connected to the conference's visual theme, even in a digital setting.

The cohesive design elements extended the event's influence beyond traditional marketing, fostering a sense of community among participants.